The Challenge

During the summer of 2015, I interned with Brains On Fire, a Word of Mouth Marketing agency in Greenville, South Carolina. For my first project, I was asked to manage the agency's Instagram account, with the challenge to create engaging content that builds and sustains the fan base (yes, the agency actually has a devoted and passionate fan base!). 

What I Did

I wanted to showcase the greatest asset that Brains On Fire has: the people who work there. I began by sending out a short survey with quirky questions to everyone in both the Greenville and Los Angeles offices. I used the answers people gave to create clever short bios for each employee. Using a social media calendar, I scheduled content to be posted consistently every week at peak engagement times. Naturally, I left many open slots for more spontaneous posting so that the account had a variety of interesting content. 

The Result

As a result of this summer long project, I increased the agency's Instagram following by at least 20% and increased engagement (likes + comments) by a substantial amount. By featuring employees from their new Los Angeles office, I was able to include both teams in my project, increasing company unity. I also utilized and further developed a strong brand voice, which earned me praise by management and a chance to write copy for several other projects.

Below you will find screenshots of the Brains On Fire account and the visual content I created for it.