Millennials and Financial Literacy

During my summer 2016 creative strategy internship with DigitasLBi, I was asked to do a research project that could help our client, a large financial services provider, better understand their consumers. I began by looking at how people, as a whole, become financially literate. I quickly realized that millennials learn about finance much differently than other generations, so I decided to hone in and focus on the millennial generation. Please let me know if you have any questions on this deck!