The Challenge
During the summer of 2015, I interned with Brains On Fire, a Word of Mouth Marketing agency in Greenville, South Carolina. The Brains On Fire's team boasts a slew of coveted keynote speakers, successful business book authors and bloggers, and brilliant minds that offer a service most agencies can't. For my first project, I was asked to manage the agency's Instagram account, with the challenge to create engaging content that builds and sustains the fan base (yes, the agency actually has a devoted and passionate fan base!).
What I Did
After speaking to employees, reading the published content, and getting a better feel for the agency's brand and story, I chose to make this assignment into a bigger project. I wanted to showcase the greatest asset that Brains On Fire has: the people who work there. I began by sending out a short survey with quirky questions to everyone in both the Greenville and Los Angeles offices. I used the answers people gave (along with some ad-libbed facts and jokes) to create clever short bios for each employee. I then scheduled times to photograph each person in a unique, personal way. Using a social media calendar that I created, I scheduled content to be posted consistently every week at peak engagement times. Naturally, I left many open slots for more spontaneous posting so that the account had a variety of interesting content.
The Result
As a result of this summer long project, I increased the agency's Instagram following by at least 20% and increased engagement (likes + comments) by a substantial amount. By featuring employees from their new Los Angeles office, I was able to include both teams in my project, increasing company unity. I also utilized and further developed a strong brand voice, which earned me praise by management and a chance to write copy for several other projects.
Below you will find screenshots of the Brains On Fire account and the visual content I created for it.